What is Social Media Marketing and Email Marketing ?
Social Media is basically the websites and the applications through which users can share ideas, images, videos and various other contents with other users on the same platform.
What are the examples of Social Media website and Application and how may monthly active users they have?
Facebook - 1.59 billion users active per month
WhatsApp - 1 billion users active per month
QQ - 853 million users active per month
QZone - 640 million users active per month
Tumblr - 555 million users active per month
Instagram - 400 million users active per month
Twitter - 400 million users active per month
Skype - 300 million users active per mont
Thus, looking at the number of monthly active users in various Social Media website and applications, it can be understood that Social Media Platform is in use by massive population on the Earth.
Having understood the meaning of Social Media and thereby realizing their Importance because of the massive usage of it, let us understand meaning of keyword Marketing.
In simple terms, Marketing means the advertisement of the products or services with the primary intension of having sale of products / services to gain Business.
Thus, Social Media Marketing means advertising on the Social Media Websites / Applications to connect to the massive audience to build brand, to increase brand awareness, promote various products and services, increase sales volume, etc.
Can advertisement be done without incurring any cost.
Most of the social media websites, for example Facebook, offers to create free business page.
Business page gives businesses a professional presence on related Social Media, allows them to connect with the customers on a personal level as well as reach new ones.
Apart from it, for individual Businesses to Organization level Business, all of them can post various advertises of the products and services being offered, in Public on various Social Media, without any cost.
What are paid options for doing marketing on Social Media?
Social Media Platform offers various advertising options like Cost-Per-Click, Cost-Per Thousand-Impression, Cost-Per-Like, Cost-Per-Action, etc. Just to have an estimate of the cost of marketing on Social Media, let us try to understand by taking the example of Facebook. Facebook charges in 2019 averages to $0.97 per click, $7.19 per 1000 impressions, $1.07 per like and $5.47 per action.
As per general survey, it was identified that, by spending less than 6 hours a week, it had helped to increase Business recognition, traffic, and sales and that too with little or no cost at all.
This is not just the only advantage of it, there are lot more; Let us try to explore them:-
1 Increase Brand Awareness
2 Increase traffic to Business website by Creating various contests, promotional offers, etc
3 Build lasting relationships with customers
4 Learn from Competitors
5 Cost Effective Marketing
6 Higher conversion rate
7 Direct connection with your audience
8 Can evaluate performance
9 Can create viral content
Thus, we have understood the meaning of Social media and had realized the importance of it because of massive population users, thereby had further understood the concept of Marketing in context of Social Media and had explored various options of Marketing: free and paid and had learnt the benefits of Marketing on Social Media.
What is email ?
Full form of email is Electronic Mail which is the method of sending messages using electronic devices. The message send through Email can have text, images, files or other attachments.
What kind of electronic devices are required to send and receive email?
Simple computer, smart mobile phone or Tablet having internet connection is enough to send and receive emails. Just like, for sending courier, there must be postal address of the person to whom courier is being send, in order to send email, email ID is must. Email ID can be created by signup for Email account and is provided free of cost by most of the email service providers. Gmail, Yahoo, Outlook, etc. are examples of Email service providers through which free email account can be created online. Email users in 2019 approximated to 3 billion!
Thus, looking at the number of email users, it can be understood that Email is in use by massive population on the Earth and has huge potential for Business to communicate the intended messages to attract the customers.
Having understood the meaning of Email, and thereby realizing its Importance in context of Business because of the massive usage of it, let us try to understand meaning of keyword Marketing.
In simple terms, marketing means advertisement of Products / Services with the primary intension of having sales of products / services to gain Business.
Thus, Email Marketing means advertisement of the products and services by the means of sending email to the targeted people to have sales of the Products / Service, promote brand, increase sales volume, build lasting relationships with customers, etc.
Advantages of Email Marketing:-
- Fast communication.
- Cost-effective Marketing.
- Reach Global audience.
- Easy to share.
- Easy to get started.
The quality, appearance, description of the email are primary factors to be considered in sending marketing emails. There are dedicated Tools available online to help in designing, building and managing marketing emails, necessary to attract the targeted audience to buy products / services. There are various Tools available online, which can save time and money for Email Marketing as described below:-
1. Sender (https://www.sender.net/) up to 2500 subscribers and 15,000 email / month free.
2. Mailchimp(https://www.omnisend.com/) up to 2000 subscriber and 14,000 email / month free.
3. Send Pulse(https://sendpulse.com/) up to 2500 subscriber and 15,000 emails / month free.
4.BenchmarkEmail(https://www.bench
markemail.com/) up to 2000 subscriber and 14,00emails / month free.
What is the difference between sending marketing email from your email account and using Email Marketing tool specified above?
So, when your account is used for Email Marketing, you need to plan the Email Design, content, analyze the response of the audience on emails which is Time consuming. This activity, up to small group of audience, is fine. But when audience is big, it becomes more tedious task to analyze every mail which was acted upon by audience and so, Email Marketing tool requires to be used.
What else this tool offers?
It can take survey, take feedback, generate like- dislike report, send automated emails, etc.
Thus, we have understood the meaning of keyword Email, realize the importance of email and had thereby understood Email Marketing, its benefits and Email Marketing tools available for Email Marketing having various distinct advantages.
Thus, looking at the number of monthly active users in various Social Media website and applications, it can be understood that Social Media Platform is in use by massive population on the Earth.
Having understood the meaning of Social Media and thereby realizing their Importance because of the massive usage of it, let us understand meaning of keyword Marketing.
In simple terms, Marketing means the advertisement of the products or services with the primary intension of having sale of products / services to gain Business.
Thus, Social Media Marketing means advertising on the Social Media Websites / Applications to connect to the massive audience to build brand, to increase brand awareness, promote various products and services, increase sales volume, etc.
Can advertisement be done without incurring any cost?
Most of the social media websites, for example Facebook, offers to create free business page.
Business page gives businesses a professional presence on related Social Media, allows them to connect with the customers on a personal level as well as reach new ones.
Apart from it, for individual Businesses to Organization level Business, all of them can post various advertises of the products and services being offered, in Public on various Social Media, without any cost.
What are paid options for doing marketing on Social Media?
Social Media Platform offers various advertising options like Cost-Per-Click, Cost-Per Thousand-Impression, Cost-Per-Like, Cost-Per-Action, etc. Just to have an estimate of the cost of marketing on Social Media, let us try to understand by taking the example of Facebook. Facebook charges in 2019 averages to $0.97 per click, $7.19 per 1000 impressions, $1.07 per like and $5.47 per action.
As per general survey, it was identified that, by spending less than 6 hours a week, it had helped to increase Business recognition, traffic, and sales and that too with little or no cost at all.
This is not just the only advantage of it, there are lot more; Let us try to explore them:-
1 Increase Brand Awareness.
2 Increase traffic to Business website by Creating various contests, promotional offers, etc.
3 Build lasting relationships with customers
4 Learn from Competitors.
5 Cost Effective Marketing.
6 Higher conversion rate.
7 Direct connection with your audience
8 Can evaluate performance.
9 Can create viral content.
Thus, we have understood the meaning of Social media and had realized the importance of it because of massive population users, thereby had further understood the concept of Marketing in context of Social Media and had explored various options of Marketing: free and paid and had learnt the benefits of Marketing on Social Media.
