Apps Marketing

APPS Marketing
In simple terms, marketing means advertisement of the products and services with the primary intension of selling of products and services to gain business.So, APPS Marketing is kind of marketing which is done for promoting apps running on the smart Mobile Phones.



Let us try to first understand what is Mobile Phone?

Mobile Phone is wireless electronic device operated by the rechargeable battery having display, touchpad/keypad, speaker and microphone for making and receiving calls, messages functionality , having various applications running on it and the facility to connecting to the internet.

What is the use of Mobile Phone?
Mobile Phone when invented, it was used for having wireless communication which includes calls and messages (SMS). But, with the advancement of Technology, it was being Upgraded with other functionality and for now, the mobile Phones are used for multiple purposes which includes but are not limited to that of taking photos and videos through in-built camera, playing music, watching videos, surfing internet, playing games, etc. This featured mobile phones are called smart phones.

What is wireless communication?
Wireless communication means on the go communication including internet access through smart mobile phones. User can communicate to another mobile user without restricting to place. The biggest advantage of this would be the functionality to reach out to the mobile user anywhere and anytime provided that the recipient is having the mobile and connected to the network. 

How many total mobile users are there in the world? 

Mobile users in the world exceed 5 billion in 2019!
Thus, such a huge potential communication opportunity can be used for Marketing various products / services to gain Business out of it.



What are Mobile Apps?
Mobile Application is interchangeably referred to as Mobile Apps. It is basically the computer program or software application coded to run on mobile, tablet, etc. 

What are example of Mobile Apps?
Mobile Games is simple example of Mobile Apps. Other examples are Adobe Acrobat Reader to read pdf files, Office Suite to open various documents like word, excel, PowerPoint, etc.

Are this Mobile Apps free?
There are two type of Mobile Applications: Free Apps and Paid Apps and can be selected from app store. 

Why Apps Marketing is required?
Total Number of Mobile apps in both the iTunes App Store and Google Play exceeds million!

Thus, there will be big competition in the mobile app market to get their app on the top to increase users of it. This necessitates marketing of mobile app after its launch. 

App Marketing had a set of techniques aimed to make the app visible to the users and ranking it on the top. 

Techniques of Marketing Mobile apps:

- App Store Optimization

App Store Optimization is the process of optimising mobile application to rank higher in the App store to make it visible to more users.

This is done by Optimization of Title, Keywords, Description and Visuals.

- Creation of Microsite
Microsite can help market apps beyond App store to a wide audience.

- Promotional Videos

Promotional videos can be used to demonstrate actual functionality and various capabilities of the app in detailed way with vocal explanation.

- Networking
Emphasizing Networking on development stage has high possibility of it being picked up reporters or bloggers to spread further awareness of the app.

- Utilizing Social Media

Social Media can help to drive more traffic to the app store thereby increasing the users of app.

- Use of Analytics tool
There are popular app analytic tools like Google Analytics, Firebase, Apsee, etc. to get the details analysis of the app usage from various aspect. This analysis can raise potential opportunity to improve the app to increase the users.

Thus, we have understood the concept of mobile phone, realize the potential marketing opportunity through mobile phone because of massive users of it and had thereby understood the concept of Apps Marketing and various techniques for it.