SMS Marketing
SMS Marketing
In simple terms, marketing means advertisement of the products and services with the primary intension of selling of products and services to gain business.So, SMS Marketing is kind of marketing which is done through the messaging service of the Mobile Phone
Let us try to first understand what is Mobile Phone?
Mobile Phone is wireless electronic device operated by the rechargeable battery having display, touchpad/keypad, speaker and microphone for making and receiving calls, messages functionality , having various applications running on it and the facility to connecting to the internet.
What is the use of Mobile Phone?
Mobile Phone when invented, it was used for having wireless communication which includes calls and messages (SMS). But, with the advancement of Technology, it was being Upgraded with other functionality and for now, the mobile Phones are used for multiple purposes which includes but are not limited to that of taking photos and videos through in-built camera, playing music, watching videos, surfing internet, playing games, etc.
What is wireless communication?
Wireless communication means on the go communication. User can communicate to other mobile user without restricting to place as it used to be with wired telephone, which was used to make calls only from the place where it is installed by connection of it through wires. The biggest advantage of this would be the functionality to reach out to the mobile user anywhere and anytime provided that the recipient is having the mobile and connected to the network.
How many total mobile users are there in the world?
Mobile users in the world exceed 5 billion in 2019!
Thus, such a huge potential communication opportunity can be used for Marketing various products / services to gain Business out of it.
What is SMS? How can marketing be done through SMS on Mobile Phones?
SMS is an abbreviation of Short Message Service. This is the messaging service provided by Service provider of Mobile Phones through which users can send Text messages to other mobile Phone users by typing the related message through mobile keypad/touchpad. This facility can be used by Business marketers to do advertisement of their various products and services. Business marketers can send short messages to the subscribers worldwide by taking help of the bulk SMS services to promote their brand, build trust with the targeted audience, increase sales, etc. Above image shows example of advertising message from one of the marketers.
Advantages of SMS Marketing:
- Addresses massive users
There are more than 5 billion mobile users. As per general survey, it is found that people check their mobile phones 80 times a day. Thus, using this mode of marketing, has tremendous chances of getting the required message noticed by the users. It can also help to increase the Brand awareness.
- Global scope of advertisement.
SMS service can be used to send business message to any person across the world using the mobile device. Thus, Business can be promoted worldwide.
- Local business opportunity.
Since Marketers can send SMS within specific geographical area, it can be addressed to the required and targeted audience. Thus, local companies can send promotional offers from time to time to attract customers.
- Creating SMS is fast.
Creating the SMS is just getting it typed! There is no special design requirement in creating SMS. This feature makes SMS to be one of the fastest methods to create the content for marketing.
- Can be used in conjunction to other mode of marketing
If email marketing is used then, marketers may feel the risk of not having the email read by the recipient. So, they use SMS advertising in conjunction with email marketing. This helps them to deliver the intended message to the targeted users.
Thus, we have understood the concept of mobile phone, realize the potential marketing opportunity through mobile phone because of massive users of it and had thereby understood the concept of SMS Marketing and benefits of it done through Mobile Phone.
